Golf Channel has a new owner.
And an old logo.
If you were able to wade through the acronyms and spinoff-speak of last year’s Comcast news, you’ll recall that Golf Channel will no longer be part of NBC but instead a new company called Versant. As a result of the change, the NBC peacock is gone from its logo. And the new logo, unveiled shortly before the new year, looks an awful lot like the old, pre-NBC Golf Channel logo.
That’s hardly an accident. What’s old is new again at Golf Channel, which is attempting to lean into a generation of new golfers while making sure to play to its loyalists, too. The network sent a clear message when they announced they’d be rebooting the “Big Break” series with YouTube Golf boy band Good Good; the new-old logo doubles down on that idea.
Golf Channel, which prides itself on its relationships with most of golf’s major tours, said in a release that there will be iterations of the logo that will lock up with the PGA Tour and LPGA Tour logos around coverage of their events. And Tom Knapp, EVP and GM of Golf Channel, offered this:
“Our new Golf Channel logo incorporates elements of our storied 30-year history with a modern feel. Viewers and fans know the updated ‘Circle G’ from the past, now alongside our modern ‘Golf Channel’ font, reflecting our evolution as a network. We look forward to serving those who participate in today’s golf lifestyle while staying true to our roots.”
At Knapp’s lead, Golf Channel has gone out of its way to emphasize new content offerings as it crafts its new lane. Their morning programming will continue to lean into podcast-style talk shows, continuing with Gary Williams’ smart, thorough 5 Clubs show and adding The Smylie Show, the Golf Channel Podcast with Rex and Lav, The Big Swing with Jimmy Roberts and the Vanity Index Podcast to its 2026 lineup.
The “Big Break” announcement came as Golf Channel also sidles its way back into the competition-slash-exhibition genre that has taken hold in various forms in recent years both on YouTube and in The Match series. December’s Optum Golf Channel Games showcased a skills competition between Rory McIlroy and Scottie Scheffler and was well-received. McIlroy’s longstanding relationship with the network will continue into its Versant future, too; they recently announced the creation of a storytelling studio, “Firethorn Productions.”
And if you’re trying to keep score at home, Golf Channel has been spun off from NBC/Comcast alongside networks like MSNBC (renamed MS Now), CNBC and USA Network. Their new parent company is called Versant. Versant’s sports division is called USA Sports, which has trumpeted its plans to air more than “10,000 hours of action-packed programming” for 2026.
All you really need to know, though, is Golf Channel will probably be in the same place you left it. And you’ll recognize the logo.
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